Visual merchandising refers to the aesthetic display of the merchandise to attract the potential buyers, prompt them to buy and eventually increase the sales of the store. It always helps the customers to understand the meaning that the particular brand stands for. In simpler words, visual merchandising is the art of displaying the merchandise to influence the consumer’s buying behaviour. It is a visual way to interact with the customers! In simpler words, visual merchandising is the art of displaying the merchandise to influence the consumer’s buying behaviour. It involves displaying the product line in such a way so that it attracts the customers to come to the store and shop! It always helps the customers to understand the meaning that the particular brand stands for. Every store has a different color preference, different themes, different layouts based upon the trends and the season! Interior and exterior of the store includes window displays, props decorations ...